Heirloom is an independent brand strategy and identity agency. Through Heirloom, I provide services such as brand strategy, brand naming, and brand architecture. Past clients include Alongside, Corelight, EMyth, Flex, GE, John Deere, Lineate, Marketo, Pinterest, Vyond, and Walmart.

I had the honor of co-authoring the sixth edition of Designing Brand Identity, Alina Wheeler's iconic, comprehensive guide to the world of brands and branding. This edition features 50+ all-new case studies; 100+ branding subjects; 400+ quotes from experts and executives; 800+ images, diagrams, and examples; and a bold cover design by Eddie Opara of Pentagram.

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service is the most complete and detailed book about brand naming. In the words of Marty Neumeier, “A brand name is the number-one touchpoint a product or company will ever own. And now, thanks to the generous clarity of Rob Meyerson, there’s a book about it. Get this onto your shelf.”

How Brands Are Built is a blog and podcast where branding professionals get into the details of what they do—and more importantly, how they do it. I host the podcast, on which I’ve interviewed industry leaders like David Aaker, Marty Neumeier, Laura Ries, and Denise Lee Yohn.

In my course, “Fundamentals of Memorable Brand Naming,” I teach the process behind generating memorable brand names. You’ll discover the fundamental elements to consider as part of your creative process and learn to help brands stand out through innovative naming.

“This course completely exceeded my expectations. The resources Rob has provided here are worth their weight in gold.” —Ben Stanbury, Domestika student

Campbell’s redesigned its iconic soup can for the first time in 50 years. The refresh was part of the company’s strategy to revitalize its namesake product after years of declining sales. That strategy has paid off: soup sales have increased and Campbell’s stock rose 31% in 2022.

In this live “Fireside Chat” hosted by Steven Picanza of Branders Magazine, Rob talks about the trends we can anticipate seeing in 2024 when it comes to branding, advertising, marketing, and design.

This podcast, produced by Matchstic, an Atlanta-based brand identity firm, is about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this bonus episode, Matchstic Creative Director and Cofounder Blake Howard talks to Rob about naming wins and fails.

As host Nick Westergaard said many times during the episode, “we don’t talk about brand naming enough!” Luckily Rob does and did so for us this week. If you’ve had anything to do with naming, you need to listen to this episode (and check out Rob’s book).

Learn what makes a good brand name, common pitfalls, and the naming process in this Instagram Live chat between Rob Meyerson and Jacob Cass of JUST Creative

Learn an effective brand naming process from a leading pro brand naming specialist to create a great brand name. On this episode, we’ll dive into Rob Meyerson’s seven-step brand naming process that he uses in his agency to create memorable brand names.